Amazon and the “Made in Italy” is a new opportunity to sell your Italian products. A little guide made for you to understand this new section and how to sell your products. Learn how.
Recently the Amazon Marketplace has dedicated and built an entire internal section concerning the “Made in Italy”. The importance of this brand in other countries is so high that it is considered a commercial category itself.
Within this section are collected Italian products of excellence, which are made available for purchase.
What does “Made in Italy” mean?
“Made in Italy” is an indication of provenance regarding the origin of a product (Italian in that case). That means the product is entirely made in Italy, from design to work on paper, up to the finished product ready for sale. It represents creativity, quality, and Italian lifestyle in various sectors such as clothing, agro-food, mechanical automation, costume jewelry, silverware, furniture, leather goods, and the film industry.
Given that, this indication is regulated by definitions, rules, and legal protections to avoid counterfeiting.
Forbes magazine has even published a market study where “Made in Italy” is registered in seventh place in terms of reputation among consumers all over the world.
The “Made in Italy” brand was born in the 1980s to counter the falsification of Italian artisan and industrial production, especially in the sectors relating to fashion, food, furniture, and mechanics.
What categories of products can be sold?
Different categories of products can be sold in the “Made in Italy” showcase: Home and Furniture, such as household items, textiles, and home decor. Apparel and Accessories such as clothing, shoes, handbags, jewelry, and watches. Beauty and Wellness such as personal care products, and Food and Wine.
How do you become a seller in this category?
As you know, Amazon is a very serious platform and in some cases even restrictive.
In like manner, the first rule to be able to sell in the “Made in Italy” showcase is that your product must be made entirely in Italy or, must have at least undergone transformation processes in the Italian territory.
The “Made in Italy” showcase is present on various sites:
You will have understood that it is found throughout Europe, the USA and even Japan.
All things considered, if you have a “Made in Italy” brand and want to sell on Amazon, Alma emporium is here to help you, from the beginning to the end of the process, making you avoid all the obstacles deriving from an eCommerce of the reach of Amazon.
Alma Emporium Team